Think of lead generation as your home on the range. Your farm. Your cows. Your sheep. Your chickens. Then some pink “werewolves” show up – competition, lack of traffic to your site, no social media presence, etc. etc.

Those “werewolves” eat up your lead generation strategy until, well, you have no strategy at all. What do you do?

Basically nothing. Except fail. Thankfully, for you – that’s out of the question according to Joey Matterhorn here!

What you need are some silver bullets

They’re shots you take in ramping up lead generation against the climb over competition, SEO challenges, and the neglect of impact on upcoming trends in the marketing industry.

Simply put, it’s not enough to just have a Facebook page. What you do with it matters a ton. Because at the end of the day, you’re in the business of generating leads. Plain and simple. But those marketing hellhounds love to shut you down.

So…. What do you do? You load your gun with these eight bullets.

#1: SEO is more than just keywords

At least today. I’d say twenty years ago, it was all about keywords. But now you’re going to step up your game and do more than just using the right ones.

• Index your site, too
• Set up a FAQ page
• Consider your location carefully
• Look to your customer geos
• Identify the actual customer journey

In this way, you’ll not only rank in searches. You’ll rank for the right leads in those searches! It’s not enough to be seen online. Be seen by those who are already wanting to buy!

#2: Paid advertising is a must

It just has to be done strategically. If not, you’re not spending $2 to make $4. You’re firing too many bullets and only hitting one wolf on the head.

Needless to say, paid advertising to this day practically assures you of lead generation, and you can track all of it, too. This is essential as organic reach more and more remains a speck on the map of lead generation.

Because these days networks adore getting the advertising dollars in exchange for ramping digital properties into the thousands or millions of users online.

#3: However, organic reach does have longevity!

So don’t neglect it. Instead of just posting random stuff online just to ensure users see your brand name, consider creating original and distinctive content so ridiculously shareable and valuable that you turn one user to ten.

It’s the same as “word-of-mouth advertising.”

But you can be creative with how you organically reach your audience online –

• Try contests with free prizes
• Or conduct interesting polls
• Or share visualized infographics

Get your audience to respond. Not simply “observe.”

And just one user who responds may not only turn into a customer – but 20 or 30 customers.

All thanks to the new digital “word-of-mouth” model.

#4: PR and partnership is hard, but a game changer

I preface this, though, with the disclaimer: don’t rush it! Because the fact is you can’t. Public relations is commonly a slow burn. Often you won’t even feel like you’re moving the needle.

But just one external blogger, publication or organization may be quite the jump – especially if we’re talking about an audience increase of a good 300 to 400 users. Do the math.

All you did was talk to one person willing to either publish your content on their site – or market your service or product on their site for a commission.

That’s it. Then you work on turning that one person you just spoke to – to two persons, to three persons, to four persons.

#5: Don’t discount the online marketplace

Nowadays they’re everywhere. Most of them fall in a particular niche, so if you happen to find one that’s in your niche, you get bonus points.

The fact is we’ve had online marketplaces for quite a while. The first one many already know of was Craigslist. Even Facebook has one.

But the biggest bonus of having a placement in an online marketplace is that generally is where the high-intent buyers are. You’re basically skipping SEO and going right for the kill shot.

#6: Hosting or attending industry events is still a thing?

Yes, it is. Why? We’re social beasts. We like to communicate, discover, network and collaborate. There’s no better way to do that than in an event.

The proof is in how society has ramped up huge as a trend, following the COVID fallout when everyone was stuck not seeing anyone except through the screen of a laptop or computer.

We’ll take this one step further, though: don’t just attend or even host an event…. Serve on a panel of speakers, too!

You get front and center of your potential buyers as a thought leader, decision maker, and gatekeeper.

Just make sure you have business cards handy.

There’s, however, one more piece of marketing ammunition

And, fun fact: it’s not a silver bullet. Or any bullet, for that matter.

Because the truth is you can have all the bullets you want in storage, fending the pesky pink predators off, but it won’t matter if you don’t have a good gun to load them with.

Enter: Pink Slushy Media.

(Yes, an odd name for a weapon.)

All those silver bullets we mentioned for your ad campaign and media buying strategy? Pink Slushy can not only load you up with them, but with the best practices, analytics, campaign metrics, and more to ensure you not only shoot your shots, but obliterate your marketing benchmarks.

Want to learn more? Just click below and let’s start firing on all pink cylinders.