Think of a landing page as an airway for a jet. Without it, the jet can’t land! Now picture the jet…. As a prospective customer. Now you see it clearly.

Your landing page is that easy place to gather the information you need – whether it’s an email, or payment information – without any distraction. And as a result, that’s honestly why a landing page is arguably the best choice when it comes to driving sales or capturing leads.

But how do you get a landing page?

Being Joey Matterhorn has its perks! As I know the ins and outs of landers and how they’re supposed to operate. More importantly, how to build one is crucial.

But first let’s get into why you need a landing page.

• Are you doing any PPC advertising?

If so, a lander does make a big difference. Why? It’s dedicated to a specific advertisement (again, no distractions, no sub-pages, just a straight 1-page drop with a CTA, and you’re good).

And for PPC (pay-per-click), that’s a perfect pairing.

PPC advertising relies on drawing customers in to anything like an event promotion, or a new product, or even a specific price markdown. You, as the marketer, will pay for each click, but each click will have a very defined intention behind it –

The result then ends up being an immediate ROI as conversions roll in.

• What about lead magnets?

That’s another strong focus in marketing strategy. Typically a “lead magnet” is gated content accessible via form submission. Once the user fills out that form, the user gets the content.

Why does a landing page work well with it? Because of its utilization of a form in gathering that information.

If you design a landing page with the lead magnet in mind, focusing on the content, the form, and the keywords, you may have a winner in terms of getting all sorts of assets – like e-books, free samples, guides, checklists, limited-service offerings — to your potential users.

And what do you get? Leads! You get their information for remarketing.

• Or maybe you need to have your users focus their attention on something specific

Plain and simple, a landing page zeroes in on the direct ask without any prompting or time taken to read other content on your site.

It’s, as a result, a lot easier to gather metrics for how the landing page performs. You, therefore, get better access to analytics that can lead you to action plans you need to take for your marketing benchmarks.

But more importantly, whether it’s testing or trying out different customers

Landing pages are absolute musts. They’re standalone. And you don’t even need them to index for SEO. They’ll have no internal links. Just one link leading to a final action.

You can have as many of them as you want, each geared to a particular customer persona. You can then zero in on the metrics with respect to location, demographics, pricing and quality.

And, of course, testing their performance is a breeze!

The big issue, obviously, is building one the right way

And the answer to that problem is simple: LanderPage.io!

With this platform, the mountain climb of building that iconic landing page of yours has become a simple hop, skip and jump. Why?

Because this is a platform that allows you to build a lander without any need for coding!

You seriously have to check it out for yourself. The feature-rich customizable builder with drag-and-drop functionality will get you running with offers in no time.

Check it out for yourself right here!